ACSA Program - Part 2

ACSA PROGRAM PART 2 - SUBJECT DESCRIPTIONS

201 Entrepreneurship

This subject aims to provide candidates an understanding of the nature of entrepreneurship and its role in business; demonstrate an understanding of entrepreneurial behaviour including approaches to teamwork, communication, creativity, innovation, risk-taking and ethical responsibility; identify and describe the important elements in formulating and evaluating an entrepreneurial business plan for a start-up organisation or for a new project in an established organization; identify and describe the important elements of managing rapid growth and overcoming obstacles in an entrepreneurial environment; identify and describe significant sources of information.

202 Supply Chain Management

This subject aims to provide candidates the knowledge of the impact all aspects of a business operation from supply chain and logistics to the processes and facility producing the goods and services.. They will be able to understand the role of operations management of the: value chains, measuring performance, operations strategy, technology, goods and service design, process selection, facility and work design, introduction only to supply chains, capacity management, forecasting and demand, managing inventories and resources, quality management, control, lean operating
systems and six sigma.

203 Brand Management

This subject aims to provide candidates the practice of developing and nurturing a company's most important asset - its brand. The intangible value of a branded good or service differentiates it from competitors and creates strong bonds with consumers and customers. They will learn about the design and implementation of marketing programs and activities to build, measure and manage brand equity.

204 International Business

This subject aims to provide candidates a range of topics relevant to both the environment and competitive strategy of international business. It provides the knowledge the major factors and issues affecting the development of international business; appreciate the international context in which businesses operate; recognize the impact of social, economic and cultural factors on the business environment; and understand how geographical and institutional forces shape international trade.

205 Financial Management

This subject aims to provide candidates the competences to measure risk and return and explain the trade-off between risk and return; calculate the value of various financial assets; list the primary sources of capital and incorporate their cost when making investment decisions; estimate project cash flows to distinguish between value-creating and value destroying investments; estimate cash flows from a project, including operating, net working capital, and capital spending; estimate the required return on projects of differing risk and how to use the required return in evaluating investment decisions; apply the concepts of financial management to contemporary financial events; and Integrate knowledge to estimate the cash flows from an investment project, calculate the appropriate discount rate, determine the value added from the project, and make a recommendation to accept or reject the project.

206 Human Resource Management

This subject aims to provide candidates the functions to be accomplished in effectively managing human resources. An in-depth study of the interrelationship of managers, organizational staff, and/or specialists, will assist the candidates in understanding and applying management theories to real-world human resource planning. Areas of concentration include human resource planning; recruitment and selection; training and development; compensation and benefits; safety and health; and employee and labor relations.

207 Marketing Management

This subject aims to provide candidates the knowledge on the marketing planning process, strategic market management, and implementation. The models and methods covered include scenario analysis, impact analysis, strategic information scanning systems, the key success factor/competitive environments, customer-based competitor identification and the capital asset pricing model. The uses of various marketing research techniques are examined and applied to real world situations.

208 International Management

This subject aims to provide candidates the knolwedge with current international management theory and practice, encouraging interest and enthusiasm for an international business career. It provides an introduction to methodologies for studying management from a comparative perspective, and highlights the emerging issues for an international manager. The practical issues of adaptation needed in cross cultural or cross-national managerial interfaces are considered extensively and students learn to analyse management problems and generate solutions to real-life issues and problems.